Mallory Kievman suffered regular bouts of the hiccups herself in the summer of 7th grade. She refused to accept that there was nothing she could do about it, so Mallory spent hundreds of hours researching both the physiology of hiccups and the folk remedies that persisted (despite their general ineffectiveness.) After weeks of trial and error (and continued hiccupping), she combined the ingredients and coined her invention the “Hiccupop.” Read more.

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